From Late Nights to Leading Events: The Bold Leap that Redefined Summer’s Career

Summer Filippopoulos

INTRODUCTION

Summer’s story is one of courage, passion, and the pursuit of creativity. From managing AV setups at weddings to leading her own event planning company, she has redefined what it means to create memorable experiences. Driven by a desire to innovate and inspire, Summer shares her journey from corporate life to founding Eventive Planning—a journey filled with challenges, triumphs, and a mission to empower other women entrepreneurs.

The Aha Moment that Changed Everything

Summer’s journey into the world of event planning began unexpectedly. While working for an AV company specializing in weddings, she found herself drawn to the emotional impact of her work. It wasn’t just about setting up equipment; it was about creating meaningful, lasting memories for people during some of their most significant moments. “It wasn’t about making a sale but rather crafting experiences that could be cherished forever,” Summer recalls.

 

However, as a new mother, the late nights and demanding schedule

of the wedding industry became increasingly challenging. Seeking balance and a fresh perspective, Summer transitioned to a corporate AV company, where she took on a leadership role in the entertainment and decor division. This move opened new doors, allowing her to build invaluable relationships and discover a passion for crafting innovative and themed experiences.

After seven years in the corporate world, Summer felt the urge to push her creative boundaries even further. Driven by a desire to lead her own team and inspire others in the industry, she took the bold step of launching her own event planning company, Eventive Planning. “It was a leap fueled by the desire to push boundaries, lead my own team, and hopefully inspire others in the industry to grow in their own unique ways,” she explains. Now, her mission is clear: to create exceptional experiences and guide her team toward confidence and success in an ever-evolving industry.

Summer’s Journey: Insights from an Inspiring Entrepreneur Q&A

1. From Weddings to Corporate: How Did You Realize Event Planning Was Your Calling?

Summer: My journey in the event industry started when I was offered a position with an AV company specializing in weddings. It was there that I discovered a deep connection to creating meaningful, lasting memories for such significant moments in people’s lives. It wasn’t about making a sale but rather crafting experiences that could be cherished forever. As time went on, I had my first child, and managing the late nights became difficult. I realized I needed a change, and about seven years later, I transitioned to a corporate AV company, where I took on a leadership role in the entertainment and decor division.

 

During that time, I developed invaluable relationships with industry leaders, clients, and colleagues. I also found a new passion for creating more innovative and themed experiences, which allowed me to express my creativity in a way that excited me. After another seven years, I felt the urge to challenge myself further and take the next step in my career by starting my own event planning company. It was a leap fueled by the desire to push boundaries, lead my own team, and hopefully inspire others in the industry to grow in their own unique ways. My mission now is to continue creating exceptional experiences and guiding my team toward confidence and success in this ever-evolving industry.

2. Describe Yourself in Three Words and Share Your Secret to Managing Stress.

Summer: I’d say I’m dedicated, devoted, and passionate. Running a business can be demanding, but I make it a priority to manage my mental health. I find that going to the gym or getting outdoors for a walk or jog with my favorite music really helps clear my mind. Additionally, spending quality time with my family is something I hold dear, so I carve out time in my schedule to ensure I’m present for them. I organize my day by prioritizing tasks in my calendar, making sure to balance the late hours and daily demands with what truly matters to me.

3. What Strategies Have Helped You Grow Your Business?

Summer: Honesty, dedication, and building genuine relationships have been key to my business growth. I believe in showing up fully for every client, whether their event is small or large. I treat each event as if it were my own, and that level of personal investment has been crucial in forming lasting connections. Organization and communication are also essential. I prioritize tasks to stay organized and make sure I respond promptly to everyone—clients, colleagues, and industry partners. Trust is at the core of all my relationships, and over time, many of my clients have become friends.

4. How Has Community Support and Networking Impacted Your Business?

Summer: Community support and networking have been absolutely essential for the growth of my business. I strongly believe in giving back, whether it’s by showing up for local events, fundraising, or supporting a cause that’s meaningful to me. The impact of community involvement is powerful—it always comes full circle. This connection to the community has allowed me to grow, not only by building relationships but also by helping promote and support other local businesses and entrepreneurs. It’s about creating mutually beneficial relationships where we lift each other up and collaborate.

5. What Advice Would You Give to Women Considering Starting Their Own Business?

Summer: Always stay true to yourself. Stand up for yourself and don’t be afraid to ask for what you need. Listen more than you speak—you’ll be surprised how much you can learn that way. Be confident and believe in yourself. There will be moments of doubt, but never let fear hold you back from your mission or your goals. Trust in your vision, and always speak up for yourself.

6. Who Are Your Biggest Role Models and How Have They Influenced Your Journey?

Summer: My mother stands out as a significant role model. She was not only a mother of two but also an entrepreneur who owned her own hair salon. She managed the balance of work, home, and family effortlessly. Beyond her, my role models include my daughter, my son, and my husband, who continually inspire me with their love and support. So many people have touched my life in meaningful ways, shaping who I am today.

7. What Quote or Mantra Keeps You Motivated on Your Business Journey?

Summer: Two quotes have had a significant impact on me. The first is, “It’s not the number of breaths we take, but the moments that take our breath away.” The second is by Albert Einstein: “The definition of insanity is doing the same thing over and over again and expecting different results.” Both of these quotes push me to create memorable moments for my clients and to always challenge myself to grow.

Eventive Planning’s Experience and Impact at CWE

Summer’s Journey: Insights from an Inspiring Entrepreneur Q&A

9. Can You Tell Us About Your Experience at the CWE Event?

Summer: It was a privilege to be a part of the Canadian Women Entrepreneurs Industry Gala 2024, hosted by Anna Sinclair of Total Mom Inc. This experience challenged me in ways I hadn’t been challenged before, managing multiple events within the same day. The event brought together so many inspirational women—entrepreneurs, mompreneurs, leaders, and successful business owners—each with their own story of impact.

 

Working with amazing planning partners like Tania Pollack of Tania Pollack Designs & Marianne Iamundi of MIMI & CO Event was crucial to the event’s success. The relationships we formed and the support we showed one another were remarkable. These are connections I will cherish forever.

10. How Did Glamic Support the CWE Event You Planned?

Summer: Glamic was a phenomenal support to the CWE event. We wanted to create a beauty lounge that would provide our keynote speakers, award winners, VIP guests, CEOs, and empowering women with a space to get glammed up and feel incredible. Glamic delivered on every level, providing talented, friendly hair and makeup teams that paid attention to every detail. The appointment scheduling was flawless, making the process efficient and smooth, even with a tight timeline.

11. What Impact Do Events Like CWE Have on Women Entrepreneurs, and Why Are They Important?

Summer: Events like the CWE Industry Gala have a profound impact on women entrepreneurs by sharing the authentic stories of women who have faced unique challenges and risen above them. These events showcase how we can support and uplift each other through genuine collaboration, networking, and a shared vision. The connections made and relationships built during these events help propel us forward, both personally and professionally.

12. In What Ways Can Glamic Continue to Support Events and Initiatives Like CWE in the Future?

Summer: Glamic can continue to support events by simplifying the beauty process—from online appointment scheduling to various beauty activations. They could create custom beauty activations that enhance the event experience, allowing attendees to feel confident and empowered. Their expertise and positive energy can truly elevate the overall experience for everyone involved.

Key Takeaways for Women Entrepreneurs

• Embrace Change and Challenge Yourself: Summer’s transition from an AV company to founding her own event planning business shows the importance of pushing beyond comfort zones and embracing new challenges.

• Build Genuine Relationships: Her emphasis on forming lasting connections with clients, colleagues, and industry partners highlights the power of building genuine relationships.

• Stay True to Yourself: Summer’s advice to “always stay true to yourself” is a reminder for all entrepreneurs to be confident in their vision and values.

• Leverage Community Support: She underscores the significance of community involvement and networking in growing her business, proving that support and collaboration can be powerful drivers of success.

• Organize and Communicate: Her commitment to organization and prompt communication with all stakeholders demonstrates the importance of these skills in managing a successful business.

Join Our Community of Empowered Women Entrepreneurs

Inspired by Summer’s story? We invite you to share your own journey with us! Join our growing community of empowered women entrepreneurs, connect with others, and learn from each other’s experiences. Let’s build a network where we support and celebrate each other’s successes. Reach out to us and let your story be heard!

Celebrating Women’s Stories and Supporting Their Journeys

Every woman’s entrepreneurial journey is unique, filled with challenges, triumphs, and invaluable lessons. By sharing stories like Summer’s, we hope to encourage and empower more women to step into the spotlight, pursue their passions, and create meaningful impact in their industries. Let’s continue to celebrate and support each other as we navigate the exciting path of entrepreneurship together.

Connect with Summer and Explore More Resources

Could You Share Your Contact Information and Services for Our Readers Who Might Want to Get in Touch with You?

Summer: I’d love to connect! Eventive Planning by Summer Inc. offers full event planning services from concept creation to onsite execution, including managing production, decor, branding, and entertainment. You can reach me at:

Email: summer@eventiveplanning.ca

• Phone: 647-403-9705

• Website: www.eventiveplanning.ca

For more stories of inspiring women entrepreneurs and resources to help you on your journey, check out our other articles here.

 

SHARE THIS POST

Picture of Glamic Inc.

Glamic Inc.

Glamic is a leading beauty services marketplace, linking seekers with skilled professionals for on-site or in-home appointments. Offering various services like makeup and hairstyling, Glamic simplifies booking top-quality providers while ensuring our independent experts enjoy the industry's highest earnings. Experience beauty made easy with Glamic.